Tag Archives: Fashion

International Fashion Industry

Posted on by
Reply

242037868 ef5d9ee3b3 m International Fashion Industry
One of the cities which have remained untapped by the fashion industry is Chennai. Come December, the city is going to witness the largest fashion week of the country, or so they claim! Chennai International Fashion Week (CIFW) will see the participation of more than 10 international designers from 12 countries across the globe along with a hoard of our talented Indian designers. With the vision of providing an international platform to the Indian designers to showcase and market their collections to the global fashion world, the gala event is scheduled for December 14-20, 2009 at the luxurious Le Royal Meridian in Chennai. It is also aimed at showcasing India as an important fashion destination for foreign buyers and designers’ who want to make it big in the South-east Asian markets.

So why Chennai as the venue? Gaurav Sharma, the head of Storm Fashion Company, the organizers and the producers of the event said on a lighter note, “The city has been always known for its hot weather so we thought of making it haute! The first edition has been strategically placed in Chennai for its proximity to Tirupur; one of the largest garment export hubs in India. 30 Indian fashion designers, 10 international guest designers, 35 fashion shows, 60 models from India and abroad ? all will be clubbed together in this event. The designers will present the latest fashion trends that will dominate the Spring/Summer 2010-11. The show will also have 10 international beauty Pageant Winners from various countries walking the runway! The event is being backed by a very strong and accomplished board of professionals. Headed by marketing and services professional Gaurav Sharma, the team’s advisors include Chennai’s very own Shakthi Girsh, Pratap Pothen , Arun Mammen, Girish Ramdass and Meera Chopra. Some of the Indian designers who will be participating include Pria Kataaria Puri, Shane & Falguni Peacock, Vikram Phadnis, Sanchita Ajjampur, Aslam Khan, Satya Paul, Jason & Anshu, Nishka Lulla and Neeta Lulla.

Designer Anshu of the label Small Shop shared, Since we are based in Chennai and already have stores, we thought it would be good to be a part of such a huge event. We will be showcasing our Spring-Summer collection called- Na Ati. Pria Kataaria Puri is scheduled to open the show with Bollywood actress Neetu Chandra as her show stopper. The grand finale will be by designer Neeta Lulla and this event will also offer a platform for 10 new designers to present their talent.

Talking about the sponsors of the event, Gaurav revealed, Kingfisher is the main partner. In addition to it, Arvind Mills is one of the associates and we are looking for more associations. Steadily moving towards the main event, the organizers have planned out an All India Model Auditions in Bangalore on November 8, 2009 and the models will be critically valued by a panel of judges comprising of Anupama Verma (Super Model, Actress & Fashion Producer), Mehar Bhasin (Fashion Choreographer/Grooming Expert), Pravin Talan (Celebrated International Photographer) Atul Kelkar (Consultant), Rahul Dev Shetty (Fashion Model/Choreographer). Says Mehar Bhasin, show director CIFW ? It’s been my dream to perform at Chennai and CIFW has come as a unique platform with the concept of global fashion. Out of the 35 shows, I’ll be choreographing ten main shows. We are looking to have fresh faces with good catwalk styles. Plus it is an opportunity to present modelling world with debut faces. One of the jury members, Rahul Dev Shetty added, During model auditions, I am looking for someone who is, fresh, vibrant, young and confident. The model need not be pretty but must have attitude, good height and proportionate attractive body, he signs off.

What Exactly The Fashion in Women’s Eyes

Posted on by
Reply

5351206149 6c0949ac4e m What Exactly The Fashion in Womens Eyes
When Herve Leger’s bandage dress was first launched in the 1980s, I had already given my heart to another homage to elasticity, an Azzedine Ala?a black stretchy sheath so flattering to the figure that one of my friends borrowed it whenever she wanted to seduce a man, and labelled it ‘result-wear’, such was her confidence in its powers.

I wish I knew what had become of the Ala?a dress ? it’d be worth a small fortune now, as a prized vintage piece ? but the dress has been relaunched by Leger’s new designer, Max Azria, and become a regular feature on the red carpet. Lindsay Lohan wore a strapless multicoloured version, a rainbow bandage, as if to display a sunny optimism after her stint in rehab; and Cheryl Cole has been out and about in a green one, presenting a brave face to the world, whatever the tabloid speculation about the state of her marriage. But nobody has yet bettered Elizabeth Hurley’s statement dressing in 1995, soon after her then boyfriend, Hugh Grant, had confessed to ‘a moment of madness’ with a Hollywood prostitute. Her white Leger frock ? worn to a film premi?re ? suggested that Hurley was innocent, and utterly removed from any impure encounters; but also served as a reminder that she had a fabulous body, and was not too wounded to fight back. Of course, there are mixed messages that emanate from a bandage dress, not least the troubling insinuation that a woman’s body is a wound that needs to be healed. We are asked to admire the wearer’s figure ? this is the closest form you can get to nakedness while still remaining fully clothed ? but it’s tempting to question the motives. Was it coincidence that Kate Winslet wore a bandage dress to the premiere of The Reader, a film about complicity, among other things, in which she managed to look glamorous in a sober shade of grey?

Which brings us to the other favourite celebrity dress of the year: the Preen Power dress, worn by Sienna Miller, Anne Hathaway, Chlo? Sevigny and, most notably of all, Gwyneth Paltrow on her Iron Man publicity tour. The dress displayed Paltrow’s strength of will ? her body was as sculpted as if she’d never had children, her muscles honed by long hours of exercise; but though her smile was triumphant, she also looked vulnerable, as she teetered on precariously high heels. Thus a bandage dress might also be read as bondage, a fashion to which you may not wish to be held in thrall.

How Can Preteen Models Influence Fashion Trends?

Posted on by
Reply

2647083178 21d558427a m How Can Preteen Models Influence Fashion Trends?
Of course,preteen models can influence fashion trends. This is because preteen product companies are keen on the huge market segment catering to the needs of the under-adolescents. Often,these young children are the pampered lot of the parents and the grownups are ready to shell out any bucks to feed the whims and fancies of their young ones. The material value of the products,meant for these kids,that you get in the market is much less vis-?-vis their cost. Indeed, the profit margin in this segment is much higher in comparison with the products intended for other consumers in other age groups. Sensing the immense scope of this segment,consumer products giants are targeting these kids. Footwear varieties and shoes,dress materials and accessories,educational products and even academic institutions and study programmes are all in the product line vying to lure and cash in on the fancies of these little citizens. As such, preteen models are roped in by the consumer brand majors to woo these little customer kings and queens!Inevitably,celebrity preteen models can very well influence the fashion trends of under-teen segment of the consumers.

In resonance with the ever vibrant trends of the preteen products market,both in the developed and developing economies across the global spectrum, the influence of preteen models is all the more precipitating. As never before, young kids are more fashion-savvy and it is a direct index of the growing media exposure of this category. With the ever-widening possibilities of the electronic and print media,the young minds are engrossed by new and novel trends in fashion. This is all the part of the game of product marketing and the influence of preteen models in deciding and devising fashion trends is decisive.

Do you still have the doubt as to whether preteen model portfolios can influence fashion trends or not?Just think for a second. Do you remember your latest buy for your under-teen child?Wasnot that product one that had been endorsed by a celebrity child model or actress/actor?This case alone is enough to vouch for the contention that preteen models can influence fashion trends among kids. Often,while you go for shopping with your child for some of the needs of the young one, the child would be asking for the product endorsed by some preteen model. The influence of the models is so strong that the parents are left with no other choice that to heed the dictates of the child’s fancy kindled by the consumer product giants using preteen models.

Ed Hardy- Collusion of Tattoo Art And Fashion

Posted on by
Reply

5330793336 9f09b0c581 m Ed Hardy Collusion of Tattoo Art And Fashion
It is small wonder to be told about a great amount of occurrences and unique experiences going around in the fashion world. Rather, it is thought to make as many experiences as you need in this arena. One attempt was manufactured by Ed Hardy, a previous tattoo artist who after having made his celebrity in that field tried to excel in the other and that was the fashion world.

Don Ed Hardy transferred his inspirations from the colourful vintage tattoo designs that he’s been used to carve on the bodies of others on stuff like t shirts, shoes, bracelets, hats for example. Ed Hardy is the label where you will find the street fashion meeting with the tattoo art. This has turned out to be an intensely overwhelming and out of the box idea that has received a phenomenal response all over the world.

This isn’t a very old trend rather a very fresh one when in 2002; Ed Hardy decided to bring his art work into the clothing line. And in 2004, Christian Audigier, who is said to be the pioneer trend setter of the jeans wear as giant names like diesel, Levi’s etc are on his credit, started to collaborate with Ed Hardy in order to transform Ed Hardy’s designs on t shirts, shoes and other stuff. That was a smashing hit like anything. In this way, we came to know about the wonder known as Ed Hardy which is a classic mix of tattoo art and fashion aesthetics.

If you planning to purchase ed hardy clothing and other ed hardy accessories, just please visit Ed Hardy online store for more discounts and save your money immediately!Editor : Ed Hardy Guide

Celebrity Fashion Police

Posted on by
Reply

4342814922 e5735608c4 m Celebrity Fashion Police
The Club at Juhu in Mumbai, exhibited a marvellous opus of art and craft. The exhibition was organised by Archana Trust Foundation known to have adopted a village, established an old age home and a tribal school- all in the district of Shahpur, and is running the organization successfully for the past 10 years. The accessories and apparel reflected a pleasant festive mood on display at the designer stalls.

Varieties of ethnic wear, saris and accessories were available at various stalls, catering to all age groups. With the festival of Rakshabandhan being round the corner, made ladies and teenagers shop for beautiful Rakhis. The crowd seemed to be enjoying the downpour in the city with tea and snacks at food court. Kiran Jalan, the president of The Archana Foundation said, “The idea behind organizing this small fair is to do a charity from whatever profit we make out of it. Besides that, budding designers and newcomers get a good platform by displaying their creativity here.

They are happy about the profit and contacts they make here. Even though it’s too much of a responsibility for us, I am happy because all is done for various charity and social causes. ” Amrapali Jewels, a renowned jewellery brand also showcased their antique jewellery collections inspired by Rajasthani tribal art.

The exquisite jewellery has been adorned by Brad Pitt, Jenniffer Lopez, Beyonce, Jenniffer Hawkins and Bipasha Basu. Television stars like Shweta Keswani and Shweta Salve were seen at the Amrapali stall trying some ethnic pieces for themselves. Also spotted was Nakul, the star from Haal E Dil. A rarely spotted face was that of Pooja Ruparel who is still well recollected as the Chutki from Dilwale Dulhaniya Le Jayenge. By and large it was a successful exhibition with the turnout of a huge crowd despite the rains looming large in the city.